How SFS Assistant started their logo design journey
My New Financial Advisor
This is a new company that is geared towards helping the general population safely manage their own finances and investments online.
Tell us a bit about who you are and the people you reach
Our company is targeted to retail clients (for example "mom and dad" or "grandma and grandpa"), who have been 'burned' by Wall Street, and are looking for a safe way to invest and manage their own money.
We want the logo to be welcoming, clean, simplistic, light and comforting, and absolutely memorable. We compete directly against http://www.mint.com, but we have a different offering entirely (but similar in some regards). THE LOGO SHOULD BE DESIGNED WITH A MIND TO IT BEING AN APP LOGO AS WELL