jamie6 got their new logo design by running a design contest:
Revitalize a unique online car dealer with a new logo
Check out jamie6's Logo design contest…
The easiest way to buy the right car.
Our current brand is undergoing a makeover, and you might have the winning design that leads us there! In our founding, our services were marketed to a specific niche audience. But over the last decade, we've expanded our audiences. Today, we sell and lease cars to anyone or organization in the marketplace, and our logo needs to reflect that. Our current (and primary) brand expression can be found at mats.org. Our new logo needs to emphasize the MATS service and core distinctive qualities, not a particular market sector. To get there, we're revitalizing our brand and web presence, and are starting with this logo contest. LOOK & FEEL: - Modern in style - Iconic/representational more than literal illustration (i.e. Apple, beepi.com) - Simple, yet elegant - Imaginative (such as hidden meanings, logo title interacting with pictorial logo) ICONS FOR LOGO: After qualifying, we've narrowed our icon direction to a car and a magnifying glass. Stylistically, we'd like the car to be a more playful, rounded, less literal car drawing (like Beepi). CONCEPTS TO TRY: - Illustrated/pictorial logo that is incorporated in the title MATS - Illustrated car (as described above) - Illustrated search/convenience icons (magnifying glass) COLORS: Most online car dealers use some form of blue, so we're curious to create a new palette using similar hues as primary colors. We really like this color of blue: #33abf9. FONTS: We're looking for a nice, clean, modern typeface. Most like a sans serif. Have a custom one you've always wanted to try? We'd love to see it! WORDMARK (TEXT): The prominent text should be MATS, with the slogan as secondary. Do consider the proportions of text, though, as the logo will run at large and small sizes. For our website, we may just use the logo and wordmark without the tagline, so the successful design will be able to work with and without the slogan. // WHAT WE DO: The MATS team are special order, personal car shoppers. We provide best-in-class consulting to find the right fit from our limitless inventory, which we source through auctions across the country. We buy and sell cars both domestically and internationally and, following a thorough inspection and detail, deliver them to our customers' doorsteps. No hassle, no pressure and, best of all, no trips to a dealership! OUR AUDIENCE: Our target audience are educated, busy professionals who are looking to buy a car. They value convenience, are willing to buy a car over email and phone conversations, and use the internet to do research.
Other color requirements
Most online car dealers use some form of blue, so we're curious to create a new palette using similar hues as primary colors. Please be creative, though, with alternate secondary colors.
WHY CUSTOMERS CHOOSE MATS: We are a combination of quality and custom ordering. Avoid the hassle of a dealer, save time, get excellent advice and a quality car with an emphasis on value. We're a trusted provider because we're consultants within limitless inventory (i.e. no pressure to move cars off our lot) and we help you find the car you really want and need and guide you through the process. We're patient. We have authority in the market. We have a creative sales staff who know all kinds of ways to get more bang for your buck. We're people-people. Once customers buy through MATS, we often become their "car guys" for every future purchase. COMPETITORS (and aspirational brands in terms of quality and finish): https://www.carmax.com/ https://www.beepi.com/ https://www.carvana.com/ IF MATS WERE A CAR...: AWD Sienna SE (AWD to "navigate the craziness" of the car-buying experience for you; Practical but stunning visually; classy)
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
Designers across the globe delivered design magic.
jamie6 collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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