How KirstenHytopoulos started their logo design journey
Who are you known as?
Kirsten Hytopoulos for City Council or Kirsten for City Council or Vote Kirsten Hytopoulos City Council. Must have either "vote" , "elect", a checked box, or "for" City Council.
Tell us a bit about who you are and the people you reach
I am candidate for city council in a small pacific northwest town that is on an island across from Seattle. My audience is the voters of this town who value the environment and community. The will prefer an subtly attractive sign to a flashy sign. Political signs are necessary evils here where we have lots of trees and vegetation. The community is largely affluent, liberal and educated.
What industry do you think your business is most related to?
I am interested in retro color combinations inspired by vintage political signs, vintage national parks posters, vintage product labels. Want to focus mostly on Greens, Blues, Aquas, Browns. Still need text to pop because this will wind up as a roadside sign. A russet or cream accent could work, but above all people need to think environment/nature and professional/clean/tasteful
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I am heavily leaning toward a SQUARE design that can be directly translated to a square political sign, as well as letterhead, literature etc. My first name should be larger/more prominent because the last name is so long. The last name can be quite small. Ideally, I would like some trees/mountains/water in a vintage park poster style (maybe along edges, as a transparent backdrop...), but don't want so much detail that the main message is lost (Vote for Kirsten). The images I am attaching are to give an idea of possible design influences -- though at this point I am most interested in the parks poster feeling. I need to establish that I am the green candidate, without looking too hokey, not serious enough, unprofessional etc.