I am looking for a logo for my new brand - Vesta's Recipes. There will be number of health food products sold under this brand such as dry mixes (muffin mixes, bread mixes, porridge mixes, rice & herb mixes, etc) as well as ready products like healthy snacks and crackers.
Vesta was a Goddess of hearth, home and family in Roman religion in ancient times but not many people know about it, and I don’t really want to emphasise on it too much, the name is symbolic and relates to a concept that I would like to send across – bring joy of cooking back home but also take into account our busy lifestyles.
Having an element from Greek or Roman ancient times in the logo could be beneficial to connect the message but not essential.
Possible slogan but it should not be incorporated into logo: Simple Ingredients. Real Food.
All products will be 100% natural, contain no processed sugar, Vegan and gluten free, many will be also paleo and low carb/low calories, and premium priced.
25 - 45 y.o. female. She is educated, married with kids, works full time, part time or owns a business, she spends extra money to buy good quality natural food products, she is not a foodie so she doesn’t like to cook from scratch with 20 ingredients, she doesn’t like spend too much time in the kitchen but still enjoys making good meals, so she is always on lookout for quick and easy recipes.
The most important for her is feeling of satisfaction when she cooked a meal that everybody in the family enjoyed, or when kids commented on how good snacks are. She feels great relief, satisfactions and a sense of achievement seeing kids finishing off everything on their plates, and husband commenting on how good the meal was.
So Vesta’s name is symbolic. The logo design I would like to be both retro/vintage and modern style. Retro style brings feeling of curiosity in young people and nostalgia among customers 40+, the modern style is to reflect people busy lifestyles.
Logo needs to be premium looking and elegant, but also minimalistic and eye catching.
I like Princess Sofia font, as it’s retro but also playful but feel free to use different fonts.
Please do not use clip art items that are overused for food such as forks, spoons, knifes, chef’s hat, cup of coffee or a leaf.
Modern/abstract elements would be great.
Please have a read, I agree with everything in this article https://99designs.com/blog/trends/p…ends-2017/