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szaft got their new logo design by running a design contest:
by KochengOrenRestaurant group logo needs some sizzle in their pan!
Check out szaft's Logo design contest…
The Brief
Industry
Restaurant
Design inspiration
The Brief
Design inspiration
About us
We are a restaurant investment group that is currently the largest single franchisee and developer of IHOP Restaurants. We have also recently added a second restaurant brand to our portfolio- Slim Chickens. Logo should not be brand focused, as to allow for portfolio diversification. We believe in people (our employees are our greatest asset), passion (for what we do in the restaurant space) and partnership (with the community and giving back). Some feedback from the CEO: - Like to focus on the "R" as a "Logo" outside of the font - Would like to include a little blue somewhere (as a nod to ihop) - Would love it if there was somehow a hidden nod to IHOP, while still allowing for brand diversification
The Brief
Color inspiration
The Brief
Design style
The Brief
Other notes
Logo should: - allow for brand diversification within the restaurant franchising space - be easily identifiable that we are in the business of "food" - Be workable from both an investment firm side, as well as a more people focused, restaurant side Hi- just an edit to my brief. Please note that our concepts are family friendly and fast casual concepts- so our offerings do not include beer/wine. We are especially interested in designs that include cutlery in some manner. Thanks! Update- the CEO would like to see the following: - Possibly the inclusion of the color blue - Challenge: "Hidden Pancake" - because we own almost 100 IHOPs, we'd love something that includes a nod to IHOP or pancakes, but not in an obvious way, as to allow for brand diversification! Thanks!
Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
File deliverables
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Logo design designers to turn your ideas into reality.
winner
Select your favorite custom Logo design (Or two! Or three!). And the design is all yours.
szaft collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Logo came out exactly how i envisioned it and the designer was receptive to everything I requested.
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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