Functional criteria...the design should work:
- In large and small scale (from signage to business card)
- Across media (from print to web to signage)
- In black/white and color
- In positive and reverse
- Text should be easily legible
- Icon could be incorporated into or separate from the logotype. We'd like to see both options
Image criteria...the design should:
- Communicate the brand positioning – Repify is the reputation management company that allows users to gain insight into friends, acquaintances, and strangers based on a proprietary, data-driven rating system. This is product that promotes the positives of a good reputation, not hide the negative ones.
- Communicate the brand personality – Repify is a company that is trustworthy, honest, professional, modern. It's not a company that is salesy, amateurish, playful.
- Be unique and distinctive
- Stay away from red
- Orange is differentiating and we prefer to stay with orange and metallic gray
- We like the metaphor of a "true North" or a compass.
- Please be creative in thinking through other concepts that could communicate helping users navigate the complex world of online profiles and marketplaces. Our goal is to help good people get credit for being honest and being good sellers/buyers.