Piezo is defined as a combining form word meaning “pressure”. It is typically used in the formation of compound words, such as piezometer. Piezo is derived from the Greek word Piezein, which means, “press tight” or “squeeze”.
My wife and I chose the name Piezo Winery because it relates my previous profession as a scientist, where I used piezoelectric microscopes to measure surface topography, to my new career as a winemaker, where the press is the oldest and most important tool for making wine.
I produce small batches of hand-crafted wines from grapes that I personally selected from small, unique Californian vineyards. Our wines will be sold at a moderate to high price point ($30 - $50). Our clientele will mostly be professionals, over 30 years of age, with disposable income. Most have at least some knowledge of wine but are not necessarily experts.
Please avoid depictions of old wine presses, as that is quite common on wine labels. We are looking for something less traditional.
I have attached wine labels and logos for inspiration. Please don't hesitate to contact me if you have any specific questions or if I have not been clear in the design brief.
We want this logo to last a lifetime. It will be featured on our wine labels, on marketing and promotional material, and in our tasting room.