REI Engine is going to be a destination site for real estate investment professionals. It will include custom software and several other features that help them run a business easily and efficiently.
The logo needs to be moderately simple and convey trust, professionalism and power.
We want a simple logo that states: REI Engine but also includes: real estate investment as a tagline in the logo. We do NOT want RealEstateInvestment spelled out like that to encompass the REI. They should be totally separate.
We will be using the logo on an assortment of backgrounds so transparency is an important consideration when producing as PNG-8 or GIF.
We would like an associated icon if possible but it is not required. With a name like REI Engine brand identity and conveying the concept quickly will be crucial. That is your challenge!
Logos we like:
- Major corporate logos
Not to include
- The obvious car engine
- Any sort of racing theme
- Stock images
- Dollars or money. We don't want any form of "get rich quick" feel for this logo.
While we know it may be a challenge avoiding these obvious themes, try to think outside the box for ways to convey Power and Engine
We would be alright with including gears of some sort. To give the user the impression of bringing everything together.
- Source Illustrator File (.AI)
- Source Photoshop File (.PSD)
Whichever you develop on is fine. We are not particular with file format. Just please remember logo transparency is crucial when appearing on our website or in print publications.