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How Ceo1 started their logo design journey
ultrashield or ULTRASHIELD
Ultrashield is the company and brand name for a new nanotechnology coating for glass, bathroom ceramics and other surfaces, that effectively converts the properties of the material. The "easy clean" coating makes the material:
Repellent (to water, mud & oily deposits etc); Non-stick (to limescale, soap scum and grime etc); and Protected (against staining, etching and corrosion). It can also reduce cleaning by up to 90%.
Tell us a bit about who you are and the people you reach
The main market for this industrial coating/material-conversion chemical will be shower glass/door/enclosure manufacturers and bathroom ceramics (basins, toilets) manufacturers (worldwide). The brand also needs to appeal to consumers who buy these products.
We have an idea to incorporate a repelled water drop (which is the way to tell the coating is working) into the logo. Compared to the attached 3 concepts which our own designer did, I would like to see your improvements/new-ideas in 3 areas:
1) Better body of water-drop (more definition, lines/shapes/solid body, possibly 3D shading/curving effects, but still simple/iconic/stylised)
2) Better font (but still special or customised text)
3) Ideas for integration of ultrashield text and water drop to form the logo
The Ultrashield brand should stand for: 1) forever-lasting, 2) sparkling clean & clear (including some kind of sparkle into the design could be a good idea), 3) ultimate coating. It should appeal to both large industrial manufacturers and consumers.
I am looking for an iconic logo (simple/stylistic/minimalist). So don't submit any complex/highly-detailed/very-realistic designs.
The final logo file should be delivered in scalable .EPS and .AI formats.
Full requirements/suggestions/details are in the attached Ultrashield Logo Brief document.