Trevor Roberts Associates
Accepted File Formats:
Vector Formats (.eps, .pdf or .ai) or PSD
The logo redesign is to be the first stage in a wider redesign of the TRA web site http://www.tra-ltd.co.uk/
The objective is to bring the TRA logo more up-to-date but without altering it too radically. Ideally, it should still be recognisable to those familiar with the old logo.
The current logo can be seen here: http://www.tra-ltd.co.uk/images/log…ra_big.gif
Plenty of background information about TRA is available on the web site but please don't be restricted by the style of the current site as it is due to be replaced.
Logo to be simple and clean
Should project an image that is professional, business-like, solid
From existing logo:
- drop the outer boxes
- keep the three initials, possibly still in circles and possibly overlappingWould like two variations so we can use the most appropriate for the particular medium:
- logo and name (Trevor Roberts Associates)
- just logo Main design should include more than one colour but would also need to work in a single colour/black on white
No preference on colour itself
Donâ€™t want over-stylised font.
The logo must scale well, for use on various media â€“ e.g. On business cards, letterheads and leaflets as well as on the web site and in HTML emails.