e.maas got their new logo design by running a design contest:
REDESIGN Brand Logo SUREL for International Food Company SweetLife Switzerland
Check out e.maas's Logo design contest…
by Sweetlife Switzerland (with a sort of Swiss flag). LOGO SHOULD ALSO BE ABLE TO STAND ALONE. FREE TO ADD A DESIGN ELEMENT TO THE LOGO.
Food & Drink
Surel is a low calorie sweetener brand (www.sweet-life.com). We offer a full range of sweetener products worldwide. We would like to expand to North and South America's.
Logo types to explore
We are in the final stages of upgrading our packaging for our Surel brand. The goal is to reposition the brand tom compete with known A-brands like Canderel, Natreen, Equal, PureVia, Truvia, Splenda around the world. Our Surel Logo needs a transformation as well to better position our core values i.e high quality, swiss company, trusted brand. Please note we are only seeking a new logo for the front of pack concept at this stage. Current packs have been added to this brief. The new packaging should reposition the brand to be: - Premium in orientation, underpinned by a sense of authenticity/realness - More Contemporary or timeless in feel (but not ultra modern) - - We think the main buyers are women. Specifically for them we have developed a dispenser that has the visual of a Chanel Lipstick. The Logo should be appealing to this target audience - Sweeteners should not be boring. Let’s bring back a bit of fun to this category. Sweeteners are not about guilt but Feel-Good. Logo can be different from the current one. Please see images uploaded for our current packs (also visit our site: sweet-life.com) Most important is clarity of the logo on the packs. Must be visible on shelf in a highly competitive market. Logo must stand out from the crowd. - Clear Visible Logo - More Feminine - Bring Fun into equation but still premium - More curly logo is OK for us. (see our latest 2015 design for direction).
€229 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
e.maas collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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