THE IDEA BEHIND RED
A graduate student researcher and a health care practitioner created RED because they saw the potential benefits of connecting academics and practitioners to improve the consistency and effectiveness of health care for people. There is a well-known and accepted communication gap between these two fields, but this problem is not unique to the field of health care. We want to close this chasm in health care and eventually lend our services to other fields of research and practice.
KEYWORDS THAT REPRESENT RED’S BRAND AND QUALITIES
Confident, expertise, high-quality, impactful, innovative, integrity, respected, trusted.
- We want our logo to capture the attention of academics and practitioners.
- These are well-educated, successful, ambitious, and forward-thinking professionals who are interested in their personal and professional development and passionate about their field of research/practice and the future of their profession.
- These are the early adopters and innovators of their field.
- Both genders, 20 - 60 years.
- This logo will inspire the branding, further development of the identity, and the website of RED.
- Overall look of the logo must have ALL of the following qualities: Simple, clean, clear, fresh, modern, bold, and professional. PLEASE AVOID logos that are too corporate, sharp, or harsh-looking.
- We are not a delivery service, so PLEASE AVOID emphasis on the concept of delivery (i.e., NO mailmen, moving trucks, envelopes, boxes, italicized “D” to emphasize speed of delivery, etc.).
The text and icon (if you choose to include one) should be able to work independently and together - with or without the slogan.
- RED will be the text in the logo used to represent our company name. PLEASE AVOID using the expansion of this acronym (Research and Experience Delivery) and our incorporated name (RED Project Management Corp.) in the logo design.
- No preference for only upper or lowercase letters or a mix of both.
**- If you choose to incorporate an icon (this is up to you), keep the following things about RED in mind: RED is a platform which researchers and practitioners connect, converse, and collaborate. We create space and opportunity for these interactions to happen.**
- PLEASE AVOID the use or representation of bridges in any of the logo elements.
**- We are also open to abstract symbols (e.g., animals...but not bridges!) to represent our theme, but as mentioned above, we want the icon to be recognizable on its own as well as work with the text. We would like to see some design ideas that use an African grey parrot as the icon. African grey parrots are regarded by experts as one of the most intelligent birds. Grey parrots are able to cooperate, coordinate, collaborate to solve problems, but they aren’t able to place themselves in their partner’s role in problem-solving situations. If you choose to try the grey parrot icon, please keep it simple. Take a look at http://www.evernote.com for an idea of how we would like to see the grey parrot as our icon. I have included some links for inspiration in the public comments area of this contest.**
- Our slogan is, “facilitating connections, conversations, and collaborations”.
- No preference for all upper or lowercase letters or all beginning with an uppercase letter. The commas between words and the “and” can also be removed, so it would read “facilitating connections conversations collaborations”.
- We liked (but are not partial to) logos that separated the slogan with a line (http://www.pagelines.com/demos/platformpro/) or with grey shading (http://www.ted.com/).
- This is not essential in the logo design, but we have been playing with the idea that the slogan could be replaced with other phrases when we are working with researchers and practitioners in various fields. For example, if we were facilitating a research seminar for health care practitioners, we would replace the slogan with “health care” or if we were addressing researchers and practitioners in education, the slogan would be replaced with “education”, etc. We may decide against this, but keep the versatility of the slogan in mind.
Website (header and throughout), business cards, banners, decals, presentation slides, t-shirts, video productions, etc.
LOGO FILE SPECIFICATIONS
- Transparent background
- Variations of the finished work: Black-and-white, greyscale, colour
- Possible element combinations of the finished work for various logo uses (see above): Text only, icon only (if used), text+icon, text+icon+slogan
- Favicon required.
- Formats of the finished work: High- and low- resolution in both PNG and EPS vector file with all fonts used. Also, raw .eps and .ai files.
LOGOS WE LIKE...
We like the following logos because we feel they represent what we are looking for (i.e., simple, clean, clear, fresh, modern, bold, and professional):
http://www.evernote.com/ - This is our benchmark. Not only does the logo possess all of the qualities we are looking for, but we also love the icon because you understand the theme immediately by glancing at it: an elephant never forgets. It’s clever, yet simple and they were able to create a brand around this icon.
http://www.pagelines.com/demos/platformpro/ - We also like the colour palette and the separation of the logo from the greyscaled words with a vertical line (see Slogan section above).
http://www.squarespace.com/ - We also like the different placement of the slogan. We dislike the favicon.
http://www.ted.com/ - Although we love this logo, it is internationally-recognized. Because of this (and the fact that we rhyme) PLEASE AVOID anything greater than a mild resemblance to this logo - we have indicated a few “PLEASE AVOID”s throughout this design brief, but this is the most important PLEASE AVOID.
http://www.joinred.com/red/ - PLEASE AVOID any resemblance to GAP’s (RED) campaign logo.
http://www.redpm.co.uk/ - We like the logo design, but since they have the same incorporated name in the UK, PLEASE AVOID any resemblance to their logo.
- We understand that the design of our logo is an evolutionary process and that prompt feedback is extremely important. We are dedicated to providing you with daily feedback.