Recycled Grease Hauling Company Needs A Simple Wholesome Logo

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Industrial

We user tanker trucks to haul used cooking oil to biodiesel plants. We also haul other oil-based feedstocks to the agricultural feed industry. The name "Rolling River" comes from the fact that a "river" moves water from one place to another. And we move valuable liquids into the energy and agricultural industry with our "rolling" wheels....and keep the rivers clean in the process. Our trucks are various colors. So I do not want the colors too be incompatible with other colors. The logo needs to be simple so that it could be embroidered onto a driver's uniform. Our trucks will be driving up and down the interstate so people need to be able to process the logo concept quickly....the logo will not be used a bunch in flyers, print, or business cards. The majority of the impressions will be from people seeing our truck driving down the road. So I am looking for something simple, professional, and conveying a sense of environmentalism....but not over the top with the environmentalist slant....this is the trucking industry so it cannot be too fluffy with the eco/green notion. The people we are trying to target are freight purchasing managers for feed mills and biodiesel plants as well as commodity brokers.

I was thinking maybe a combination of light blue and dark blue, and perhaps a splash of a yellow....but I only want 2-3 colors total, not including the black or grey font of the name of of the business itself. It needs to be a logo that will do well of a variety of color backgrounds as well as the mirrored nature of a stainless steel tank.