Rebranding of a Virtual Reality Camera Company

Technology

UPDATE: Please see the attachments for direction. We would like the logo to be both a symbol and the name. The "Resolved" attachment is nice for the text. The others are ideas for the logo based on the look of our camera rigs. Read below for more on who we are and what we want the logo to incorporate. We are one of the leaders in the virtual reality space and we are rebranding to RIZE. Virtual reality is being defined as a new way to consume video games, and filmed content. Our products help content creators capture the world around them in 360 video. We have build tools to help content creators define this new medium. The content creators, the medium, the distribution, and the consumers are all rising up together. Virtual reality also works in Z-Space which allows the user to move through the world they are emerged in and is a key differentiator from other media formats. We would like to depict that aspect in the logo. We have tossed around ideas based on our holders as well as they are very graphical in nature. However the overriding principal in the new logo we create is that the RIZE logo needs to embody several key concepts. Those are: Leadership - we build products in hopes to TEACH content creators a new medium. Community - we build tools for content creators to EMPOWER them. Innovation - we innovate so that we can WATCH our content creators can innovate. On the rise!! - the whole industry is on its way up and the logo + name should indicate that we are a part of that.

I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Reds: Energy, action, passion and love. Let designers make suggestions: