How CentraLink Brian started their logo design journey
We are corporate people (with an extensive marketing background) looking for a simple yet strong logo to represent our growing business. Other logos that we like and feel would be similar in style include Qualcomm, Toshiba, Dell. The font is the most important factor but we're also looking for some kind of extra piece (icon?) that helps our name/logo stand out. But above all else, it has to be professional and corporate (ok, I know, that's completely boring but then again, easier to create??).
Tell us a bit about who you are and the people you reach
We are targeting small to medium sized businesses where we can provide them strategic consulting and they can outsource all their technology needs.
Think Accenture, Oracle, etc.
Hence, we are looking for a strong yet simple type of logo.
We want the consumer to feel that CentraLink is the "link" that the consumer needs to complete their business needs. We're looking for a strong and confident logo.
The company name is Central Link. That is, the "central link to all your
outsourcing needs." However, we want Central Link to be only one word, i.e., "CentraLink".
We think it's best to stick with one or two colors to allow for a stronger appearance.
We would like to have the logo built to include the tagline, "Strategic Consulting. Technology. Outsourcing." but also allow the logo to stand on it's own without having to include the tag line - give us the option depending on the application of the logo's use.
Finally, we would like the final file to be provided in a vector format.