DPI Staffing is the new name of a 46-year-old staffing company. Our old logo was tired and dated, so we're undergoing a rebranding and need a fresh, new logo to represent who we are today.
We offer temporary, temp-to-hire and direct hire staffing to a wide variety of employers, both to commercial businesses and government agencies. Our temporary staff members perform many different jobs, particularly light industrial (such as warehouse workers, general labor and truck drivers) and administrative (such as administrative assistants, receptionists and data entry). Our headquarters are in Portland, Oregon, and we have six locations around the United States.
We need a logo that will appeal to a very broad target audience: decision-makers at businesses and government agencies (such as HR directors or division managers), and individuals looking for jobs. Many staffing companies have fairly simple logos because of this broad audience, and we are seeking a clean, modern design. The design does not need to include a representation of people; in fact, we will likely prefer something more abstract, but still containing an icon or logomark. Some of the values we want the logo to communicate are responsiveness, professionalism and reliability.