Our current logo is shown. We would like to change to something that:
1) focuses on the word "masonry" and maybe a little on "complete", less on "supplies" though it should still be included. In the current logo, the word "complete" is largest; we would like "masonry" to stand out more
2)simpler logo or one that can be simplified to would work well on signs, trucks but also embroidered on clothes; current logo is too complex to easily embroider on shirts; our outside signs, our uniforms and our trucks will the the majority of where our logo will be seen
3) something that reads little more high-end/luxurious/expensive; current logo is more "nuts and bolts"
Ideas: I like the look of some of the ones above and would consider something like that. I also saw a logo that I now cannot find that consisted of line drawn stones (a little like in the xp masonry or authentic masonry logos above) that formed a open swirl with the company name next to it. I really liked it and tried to kind of sketch it below. You can see why we need professional help. If we use this, I would like to have the name in a font that was distinctive.
Also, since we are switching logos, it might be nice to have some carry over from the previous one. I realize all that may not be possible in one logo -- these are just some of our thoughts of possible directions.