Tim10018 got their new logo design by running a design contest:
Rebrand logo for TK Western
Check out Tim10018's Logo design contest…
Has 3 divisions: 1. fleet solutions (aftermarket truck bodies/parts 2. air compressors 3. transport
Other color requirements
I'd like to explore the following colors: Dark neutrals: Formality, mystery, exclusivity and luxury. UPDATE: we need all divisions to match. So the main logo should be plain and looks good with a blue, red, green and orange.
The target audience is mostly men ages 25-65. The "TK" logo should be a likeness to the traditional crown so that the customer can make the connection, without it being associated with the original Thermo King logo which to most people represents refrigeration. This has been confusing to customers who come to us looking for compressed air solutions. They see the TK and just think that we do transport refrigeration http://seeklogo.com/images/T/Thermo_King-logo-B8A45042FC-seeklogo.com.gif The logo needs to retain some parts of the Thermo King logo, to have some similarity. "Like a distant cousin" ---> The important part of this contest is "Thermo King Western, Inc." with the "TK" image beside it. ---> The Second part of our purpose is to take "TK" image and place it next to our divisions. Please see the hand-drawn sketch for more details. This logo needs to a nearly square sized logo. We will put our division names to the right of it. Other attached documents are from failed designs. They are too similar to TK.
Every design category has flexible pricing for all budgets. Logo design starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Tim10018 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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