Completed contest

Rebrand the Logo for Canada’s Largest Exclusive Fido Dealer

DRH Technologies needed a new logo design and created a contest on 99designs.

A winner was selected from 74 designs submitted by 23 freelance designers.

74
entries
23
designers
1
winner
Runner-up design by FivestarBranding™
Runner-up design by dokyun
Runner-up design by dokyun
Runner-up design by FivestarBranding™
Runner-up design by lovepower
Runner-up design by lovepower
Runner-up design by newicon
Runner-up design by newicon
Runner-up design by newicon
Runner-up design by newicon
Runner-up design by newicon
Runner-up design by newicon
Runner-up design by IvanL
Runner-up design by CARBONBLUE
Runner-up design by CARBONBLUE
Runner-up design by newicon

One of the designers who made it happen

Winner - ironmaiden™
"Ironmaiden" was a blast to work with. The designer was very creative and skilled. She works swiftly, efficiently, and diligently. I would definitely recommend her to anyone looking for high quality design.
- tony_fernandez

How DRH Technologies started their logo design journey

Company name

WDNA (WDNA.ca) ––– [Stands for: Wireless Data Network Access]

Overview

WDNA is Canada’s Largest Fido Wireless Dealer with stores all across Ontario and expanding. We exclusively sell only Fido (http://www.fido.ca) products and accessories. All our stores are branded “Fido” and we follow their marketing standards and branding in each of our stores/kiosks. (Please read the Fido Branding Guide Attached.)

Tell us a bit about who you are and the people you reach

The target audience are consumers looking for cell phones, smart phones (Blackberry, iPhone, Android), and mobile internet products and plans for use in the Canadian Market. Our customers come to us for the extra level of customer service we give and personalization which shows we care.

Fido further breaks it down to newbies and heavy users/switchers. A newbie is someone who is unsure on price, carrier, phone, etc., and finds wireless world quite confusing. A heavy switcher is comfortable with the technology but is looking for a better deal, maximum coverage and quick solutions to problems. What they are both looking for is a wireless brand that offers real service, fair pricing and straight talk.

Requirements

This logo will be used for all company branding… Web, business cards, letterhead, screen prints, posters, t-shirts, embroidering, etc…

The logo must be scalable in size and have both a color and black & white version for color/non-color prints

WDNA.ca should be in the logo design.

Letter case or font does not matter. Be creative. Fido’s official Font has been attached for reference.

The colors should compliment or match the colors/branding used on http://www.fido.ca

We want customers to tell our company is linked to Fido through our logo.

Attached also is a PDF of Fido’s Branding Guide for reference.
Please read this document!!!
You will see Fido uses dogs and puppies in their marketing along with dog related things (i.e. Dog House, Dog Bones, etc..)

Above all be creative we want something unique that has lasting power.
We will be providing input on a regular basis to reach our deadline.
We are looking to launch our “new branding” December 5th.

Custom package

$495

Free features

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Deliverables

AI
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PDF
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JPG

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