We want a simple, professional looking logo that we can put on our business cards, web site, stationery, investment briefs, and presentations.
We need both something that will display on a white background and something that will display on a dark/black background.
We are a real estate firm currently investing in residential, but we may expand into commercial in the future, so we don't want to tie ourselves to the image of a home, for example. We would like something more general that can potentially be applied to many industries.
We like the logos of major banks like Citi, GoldmanSachs, and Bank of America, Cushman & Wakefield (http://www.cushwake.com)
A phrase like "Real Estate Investment Funds" or "Real Estate Investments" beneath the logo would be fine with us if you think it would look better.
We attach a 2-page brief that tells us a little more about what we do.