We are three web-entrepeneurs from The Netherlands combining forces. Together we are developing b2b web service to help business owners choose the best options for promoting their products or services.
The name for our concept is ohallo. The o is for online, hallo is dutch for hello. The rational behind this name: we help businesses to introduce themselves online.
Our target audience consists of entrepeneurs and marketing employees that are looking for options to promote their companies online. We will inform them about the possibilities available. Let them compare their options. And help them find the most interesting online profiling and advertising opportunities.
This service will be of most interest for small to medium size businesses – think hotels, restaurants, specialty stores, travel companies. They have a website and want to increase traffic by promoting it online. But they lack the marketing skills and web savviness to do it effectively.
A secondary target audience is marketing professionals, as they can use our service to quickly select online advertising and profiling options for their cliënts.
What we need from you is a logo with an icon. A truely... uhm... iconic icon. When displayed is a small format, the logo must be recognizable and good looking. The name ohallo must be part of the logo. Custom typefaces are ok.
We are going to advise people, so honousty and friendliness are important factors for us.
As our plan is webcentric, please make our webadress part of the logo design, so people know the url is ohallo.nl.
It would be a big plus if we can use the icon, or a part of it, as the graphic for a something like a star-rating system (i.e. the stars on imdb.com).
» things clean
» things readable
» a catchy colour scheme
Things to avoid
» text balloon stuff
» cartoon stuff
» lens flare stuff
Thanks for reading this briefing. I apologize for grammar and spelling mistakes – English is not my first language. If I have not made myself clear enough, feel free to ask. I will be logging on regularly over the next days to check.
I am looking forward to see your ideas!