Re-draw existing logo, and give it a fresh look

A Plus Painting and Coatings, Inc.

This is a Professional Painting and Decorating Company. Working with High End Home Owners and Corporate Managers In Million Dollar Homes and Facilities.

The Audience is Primarily Female form 45-65. Conservative, Professional, Above Average Income.

Mostly Business owners and managers of large corporations.

The existing logo is approximately 10 years old and needs to be updated. However the structure of the layout for brand integrity is important. So an updated look is what we need.

We are trying to communicate Professional, Clean, Strong straight lines, Well Structured, Expensive, Luxury Brand.

Don't want: Cute, unprofessional, dripping paint, messy looking

The logo is displayed on Business Cards, Vehicles, Trailers, Man Lifts, Signs, etc.

The Logo was full color originally and then was displayed with Blue and Yellow for the last 5 years.

How should the logo look for the next 5 years?