We'd also like to focus on the primary colors of the San Francisco Bay area: the green of the hills, the blue of the sky, the teal of the Bay itself, and the burnt brown of the surrounding hills. Search Google for pictures of the San Francisco and you will see what I am talking about specifically ;)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want to come across as mature and steady, as if we have always been there and will always be there. Classic over modern, but not stogy and . Bold text over light to communicate strength.
While we're in the Bay Area, we don't necessarily want the branding to be tied to the bridge or the bay. We do however like the colors which is why I included the notes in the color section above, and why I've included the pictures to better communicate them to you for the palette.