Tell us a bit about who you are and the people you reach
CallADoc is a new business that will provide private medical consultations with doctors online in Africa. The consultations can involve diagnoses, prescriptions and some evaluation tools. Our target audience are middle class South African women ages 25-35 with 2 children and a spouse. Average household income is about $1000 US a month. Although we will start in South Africa, we will scale to the rest of Africa and potentially other parts of the world. The logo and colours should convey these emotions: compassion, empathy, trust, safety, peace of mind. A big part of our mission is to bring affordable health care to Africa delivered through technology.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our preferences is for a simple as opposed to a complex design. Designs will be evaluated on their clarity and must be as strong in BW as in colour. No gradient screens or drop shadows in the design please. We will need a logo as well as the text.