Who we sell to:
Our target market is generally young-ish couples and families, ages 30-45, in-town or close-in suburbs. People ready to make a big decision about their family, their lifestyle, their sense of place and identity. People who seek a sense of community, village, and a social belonging.
What we are looking for:
In a logo, we're looking for something that can be displayed simply and beautifully. A logo that can stand alone without the business name at times would be great. We would like to portray something hip, clean, cool, deluxe. We like sharper edges/angles in text and designs.
We also like an architectural feel - pencil lines used in a modest way are great. We dig logos that use negative space. We'd prefer not to be old and stodgy, like some of the mainstream homebuilders brands today.
In the use of the name, 'Village Square' should be the headline, and 'Homes' should be the subtext. Over time we will replace 'homes' with 'planners', or 'communities' in a subtext. That said, we would also like to see some logos with 'Village Square Homes' in the primary text. No slogan or tag line yet...
The usual logo suspects would likely include the silhouette of a home or feature of a home, but we're not necessarily married to the idea. The uptown logo we've referenced here resonates with us - some portion of it rings true with the idea of village. We could also envision something that plays on 'square.' Of the logo references we've included, we are partial to the 3 kings, wilson furniture, uptown, whitewashers, and armond christopher logos.