Raw & Vegan Health food restaurant/catering van needs logo

Amrutha

Eat better, Live better.

we need a logo for a health food business that we are starting. Most of the food we be Vegan as well as some raw vegan dishes. We will be selling food, smoothies and freshly pressed juices too.

The name of the company will be Amrutha. The tagline/slogan will be "Eat better, Live better." The slogan should also be incorporated into the logo.

Initially we want to start trading with a catering van; but we are also in the process of looking for a location for a small cafe/takeaway restaurant.

We want to have a clearly defined theme and want to have the logo be clear about what type of business we are. we would want to use the logo on flyers, as well as website and possibly on staff uniforms too. so it needs to be compatible for all of these uses.

The logo should make it clear that we are a vegan health food business...

The colour-scheme that is preferred is reds, oranges & yellows.
Another colour-scheme that could possibly work is greens & browns.

One other point to consider is that our target market is 25-55 year old, middle class, urban professionals. The people would lead busy lives but at the same time they want to look after themselves, their children and their planet.

Finally the Name Amrutha is a sanskrit term that translates either nectar or immortal, depending on how its spelt. but we do not want to want to convey ourselves as an overly Indian or even spiritual company. The name has been chosen to let people know that the food we serve is good for their health as well as tasting good.