I want to have a logo for our new product. The brand name is "Raw Fresh". Our product is Raw Fresh coconut water - a healthier alternative in today's refreshment beverage available in the market. In a health conscious society, health drinks are gaining popularity. There have been bunch of beverages coming from natural ingredients such as fruits and vegetables. However, consumers will always have that intuition that most of these products have (in some degree) been adulterated (i.e. being mixed with other non-natural ingredients) to boost taste and marketability (price) - which is absolutely true. With the Raw Fresh brand, you will feel authenticity, raw and fresh. This is because of its source of ingredients: Philippines. Philippines is known to be abundant of coconuts. And being an archipelago, its coconuts are flavorful and best of all, no chemical fertilizers or soil enhancers are being used to grow these coconuts. Coconuts in the Philippines are natural by neglect. The only thing farmers in the Philippines use to treat their coconut trees is SALT (it can't get any natural than that). Unlike other crops, farmers add harmful chemicals in their soil (which is also the case in coconuts in other countries).
Coconut water is high in electrolytes. This means it can boost energy when consumed. It is a healthier alternative to energy drinks.
Our target customer will initially be the people local to us: Philippines' athletes, students, elderly, basically, all health conscious individuals who want to drink a delicious refreshment. Ultimately, we would target global consumers.
Additional information: We package Raw Fresh coconut Water in cans because can is the most effective taste preserving packaging (unlike other coconut water brand who pack it in paper. Plus, cans are 100% recyclable.
You may want to check out our competetors by google searching "Coconut Water". There are many brands from Thailand, but the famous ones are from USA.