Our rapidly expanding company focuses on technical education; education where students learn a specific trade. Our courses range from cosmetology and barbering to massage therapy to online medical classes. We put our students above anything else and want to provide the best possible training to prepare them for the job market. We love what we do and love the opportunities we provide.
Tell us a bit about who you are and the people you reach
Existing markets include 18-35 yr old females, but as we grow we are opening up to all markets. They are people that are looking for a fresh start. "It's your new beginning" is a slogan we have used before. We want to be the start of something great in their lives. Our demographic from here on out will be all ages and genders...anyone looking to do something they are passionate about.
Our aim is this: a modern look with a professional tint to it. We work directly with the government and other accreditation agencies so we need to maintain a sense of professionalism. At the same time, we need to be modern and attractive. If you look at the website (new one coming soon) you can see where we have been for a few years and some major changes are needed. http://www.genesiscareer.com
Our color scheme has been blue and light orange in the past, but this can be altered. You are the expert. We are open to anything in regards to coloration, as long as we stick with the professional theme. Nothing too crazy.
We would like the logo to say "Genesis Career College". Some of our logos will need to include the location. "Genesis Career College of Nashville" for example, the words "of Nashville" being in smaller print. The overall logo will be highlighted in advertising and on the website, and individual locations will utilize the other style.
Ideally we would could have a portion of the logo that can be separated from the text, for use in embroidery and promotional materials. Something that incorporates the letter "G" or the idea of a new beginning, a fresh start or moving forward with your life. Growth. Any visual logo is great really.