This logo is for an auction fundraiser for a public elementary school. It is an evening cocktail party / dinner then live auction. Our ongoing theme from year to year is “Rancho Rocks” (Rancho Romero is the name of the elementary school). This year our party theme is “Hollywood”. So we need to incorporate “Rancho Rocks” with “Hollywood”. My idea is to have a black and white silhouette of the Hollywood Hills with the famous Hollywood sign on it. But instead of the Hollywood sign saying “Hollywood” it would say “Rancho Rocks”. Even though the sign will say “Rancho Rocks” not “Hollywood”, it needs to be obvious it's the Hollywood sign. Maybe it would have spotlights shining on it? Somewhere in the logo it would also need to say “2013 Auction” as well as “benefiting Rancho Romero Elementary School”. In the past, we have used silhouette party people (see attachment- last year’s logo). We’d like to get a party man and woman in the logo, too.
Other design considerations are: black and white / simple & clean. The shape of the overall logo could be round, oval, rectangular, star shaped, etc. We are going for more of a hip & glamorous nightlife Hollywood theme rather than a movie blockbuster type of Hollywood theme. We’d want to use this logo for anything from the invitation, to our live auction slide show, as well as other communications that go out around the event. So the logo would need to be in a format that I would be able to shrink, enlarge, copy, paste, etc. Also, we would like to be able to use the elements of the logo separately. For example, when we do our invitation, we might want the Rancho Rocks (Hollywood) sign to be in one spot, the party people in another spot, and the wording in a third spot. So if we could also have the elements of the logo separately, that would be great, too. I don’t have graphic artists software. NOTE: IF YOU HAVE A DESIGN IDEA THAT INCORPORATES HIP HAPPENING HOLLYWOOD ELEMENTS, YOU DON'T NECESSARILY NEED TO GO WITH MY HOLLYWOOD HILLS IDEA. FEEL FREE TO BE REALLY CREATIVE!