Castledown Radio provides a community radio service on 104.7 FM to a largely rural community in the Salisbury Plain area of the UK.
Castledown Radio is locally-based, locally-focused and run by local people.
The Castledown Radio proposition can be summed up in one core sentence as:
“Castledown Radio: Local People, Local News, Local Radio, World Class Music 24/7.”
The station is five years old in 2010 and there is a need for a brand new logo that represents the station, its location, audience and services provided.
The logo design needs to be in keeping with the brand characteristics of Castledown Radio:
The target audience of the station is all members of the community within the catchment area of the station both young and old alike.
The music played is both classic hits and modern chart music.
The logo for Castledown Radio needs to work into the future and above all must:
- Work when used across different promotional elements
- Be clearly recognisable from a distance
- Reflect the character of the organisation
Design Requirements - 3 Logo Versions
Logo version 1 with just an icon that represents the station and the station frequency – CR 104.7FM
Logo version 2 with the icon, station frequency and the full text - Castledown Radio 104.7FM
Logo version 3 with the icon and the full text - Castledown Radio Ltd
Supporting color scheme for the logo design with HTML and RGB references for use within print media and website design.
The winning design needs to be supplied in both color and black and white versions, in assorted sizes and in jpg, gif and layered psd formats.
The color scheme for the logo is suggested as Dark Green, Golden Yellow and White. However we leave it up to you as the designer to choose and specify a color scheme for the logo and supporting website. Designs which do not use the suggested color scheme will NOT be penalised.
This colour scheme needs to be fresh, vibrant and above all else a friendly colour combination.