Completed contest

Radical logo sought to shake up complacent audience

ForrestA needed a new logo design and created a contest on 99designs.

A winner was selected from 399 designs submitted by 72 freelance designers.

399
entries
72
designers
1
winner

How ForrestA started their logo design journey

Company name

Bourgeois Anarchist

Overview

Web publisher of high quality web content

Tell us a bit about who you are and the people you reach

The so-called cultural elite. Tastemakers.

Readers of the New Yorker magazine, the New York Review of Books, the Atlantic.

They are smart, cultured, comfortable. Complacent, middle-aged but wishing they weren't.

They want something that is at once new and different, yet recognizable within their frame of reference.

Requirements

Looking for an iconic / abstract logo with a textual expression of the name.

Black and white.

Simple.

Both the logo and the text should include elements of both:

1. disruption/chaos/messy/ violent/punk (anarchy), and

2. upper-middle class / convervative striving / fancy (bourgeois).

Here is an example of a logo that is more representational than I am looking for but that successfullly combines these two kinds of elements in an effective way: http://www.friendlyanarchist.com/

Note the combination of textures in the example -- a stencil look for the red balloon and the human figure but a more realistic look for the flowers. See also the different fonts and textures -- matte for the balloon stencil (it really looks stenciled), dark flat black for the words, bright 3D color for the flowers.

Example of textures / images that look "bourgeois" include: brass plaque, engraved stationary (I don't mean fancy filigree writing, what I mean is the texture of letterpress, think a lawyer's business card), Brooks Brothers (e.g., a regimental striped silk tie), madras plaid, a Lacoste polo shirt, the Goldman Sachs logo, khaki pants, shiny dark blue car paint, the New Yorker logo. Something bourgeois has a very finished, polished look.

Things that look anarchistic are sloppy ink / spray paint, violent contrast, bullet holes, explosions, stencil, torn fabric, military canvas, piercings. The look is unfinished, young, revolutionary.

Please remember to mix these textures / looks! It probably makes most sense for the word "Bourgeois" to look bourgeois, and the word "Anarchist" to look anarchistic.

Thanks, and good luck!

Custom package

$555

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