LOOK & FEEL - Clean, Modern, and Sophisticated
ELEMENTS TO TRY
- Subtle nod to aviation (ex.See cockpit windows in the attached)
WHAT TO AVOID- NO Clipart- NO People or characters - No distinct plane images
Blue – PMS 653C or similar
Grey – PMS Cool Grey 8C or similar
Independent registered investment advisors, specialize in the unique challenges and goals of airline employees and their families.
-provide personal solutions for 401(k) management, financial and retirement planning and investment management
WHY ARE WE CHANGING IT?
Our current brand is widely known as the “advisor for retired pilots” or “their father’s advisor” We are hoping to freshen our image and appeal to a younger demographic while keeping our image professional and sophisticated. The new name of the company will be RAA
i. Airline Pilot, 50 - 65 years old, Married, $500,000 in investable assets, Conservative, Risk averse, Long-term planner
3 UNIQUES (unique selling proposition)
a. Serving our friends and colleagues in the airline community
b. Airline and military benefits experts
c. An experienced team focused on clients' goals
WOULD CONSIDER USING THE AFS LOGO SYMBOL IN A UNIQUE WAY