Company Name: Sir Isaac
Desired Colors: Black (Typo/Tree) / Dark Red (Flames/Fire)
My Ideas: A burning Tree. We need some kind of an
interesting tree and flames/fire
+ Typography (Company Name)
The sample images are to be used for brainstorming. You can use them or create entirely new designs. We are open to everything. Be creative!
With Sir Isaac we want to develop a new brand. It is about car and motorcycle photography/videography. We shoot rare, classic, expensive cars and motorcycles.
Our target group includes private collectors, tuners/refiners, dealers and museums.
We offer the customer pictures and video footage of his vehicle in the highest possible quality.
These include studio and OnLocation shootings. In addition, we offer documentation of the tuning/repairprocesses. Customized image spots are also part of our portfolio.
Why Sir Isaac?
Since we deal with high-priced items it is important that the word mark and logo comply with our target group. They must convey the following:
High Quality: refers to the quality of our work and the high quality of the vehicles
Creativity: represents our work and that of the engineers / designers of the vehicles
Power: in this industry it is all about power and speed
Design: the first impression is all that counts
Sir Isaac Newton is the namesake of the brand. He was one of the most important scientists.
The myth says that Isaac Newton was sitting under a tree, an apple fell on his head, and he developed his law of gravitation. Due to his work on gravity he has become world famous and the unit newton meter was named after him.
The unit newton meter indicates the torque. Next to horsepower, torque is the most important unit to determine the power of an engine. This fact closes the circle to our project.
The logo is supposed to be a burning tree. The tree is a reference to Isaac Newton and thus the connection to the unit newton meters. The fire expresses the power. Fire drives motors, and in the car/tuning industry it has always been a central design element.
The title of nobility "Sir" is well know to everyone. It is the title of knighthood and is still awarded today. Even if the story of Sir Isaac Newton is not known to the viewer much is transported via the “Sir”; nobility, high standards, quality, etc.