The image in my head is of a cartoon squirrel beginning to climb a ladder, one foot on the bottom rung, one foot still on the ground, looking over his shoulder at the viewer. Simple, cute, whimsical but not childish.
I would like the tail to be down, and curled at the end, similar to the image that I am using now (for my other company - Purple Squirrel. I would like the squirrel to be a recognizable thread through my companies, both in color and general shape (I would like more definition and some shading though, it's more of an outline right now)
I would like a WHITE background. My thought was the ladder going from bottom center, up and to the left. I'd like to match the color of the squirrel to my current squirrel logo, though shading and definition would be nice, as well as simple features (face, ears, whiskers, arms, legs) defined. I would like the tail to stay down (as it resembles the Q)
I would like the image to be recognizable, even if the logo is thumbnail sized.
I would like red for the ladder, but not over powering.
The final image is the text / font that I have been initially using. I like that it's readable but flowing. For the "Your First Best Job" - this could be on 2 lines in the top right corner.
These are simply the ideas that I have in my head and I welcome the input of your ideas. This image has the possibility of being built upon for further sub-campaigns, if it can be memorable.
I am looking forward to viewing your creativity!