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writing will be all lower case, logo really simple. The shop is located on a main road, 100 metres from the beach, 100 metres from the end of a train line, 100 metres from a primary school. It is a 20 minute train ride from the city. There are no other vegetarian cafes within a 5-10km radius. There is considerable foot and road traffic past the shop. As vegetarians ourselves, we know that people will travel from all over the metropolitan area to try a new vegetarian place. So we are looking at people from all over the metropolitan area as well as locals. We have white walls and concrete floor so a stark basis, but will be using colour and op shop furniture to create some warmth and atmosphere, but it will not be cluttered or kitschy.