We are an internet start-up that have created a cool application that can measure how engaged a consumer is - and their "propensity" or likelihood to buy, click, refer...in fact pretty much anything.
Target audience are sophisticated marketers.
They will be passionate about their users, prospects and customers.
They are heavily into numbers, stats and modelling.
The appliaction and company are called "PropensityX".
We have not decicded on the casing so it s up to the designer if the P and X should be upper or lower case.
The usage will be in print and online.
This is a blank slate as we have no existing designs (just an idea and some code). This means the colours and approach in the logo will be used across the rest of the site.