PROGRAM OF ENTREPENEURIAL RURAL DEVEVELOPMENT

FUNDERPERÚ

WE ARE A NON GOVERNMENTAL ORGANIZATION WORKING WITH THE PEOPLE OF THE POOREST RURAL AREAS OF PERÚ. OUR AIM IS THE EMPOWERMENT OF THIS POPULATION.THROUGH THE DEVELOPMENT OF ITS ENTREPRENEURIAL SKILLS. WE START OUR WORK ORGANIZING SMALL CREDIT UNIONS (10 TO 30 FAMILIES) FUNDED AND MANAGED BY THEIR OWNERS. OUR WORK IS TO TRAIN THEM TO DO THIS JOB. THESE ARE THE BASIC UNITS OF WHAT WE CALL THE "BANK OF HOPE", ORGANIZED AND MANAGED BY THE POOREST. WITH THAT BASIS THEY START TO BUILD A NEW LIFE, TO HAVE THEIR OWN BUSINESS,ETC.
TODAY MORE THAN EIGHT THOUSAND FAMILIES OWN, FUND AND MANAGE IN THE RURAL AREAS MORE THAN 500 OF THIS CREDIT UNIONS, CALLED "UNICAS" (UNIONES DE CREDITO Y AHORRO- CREDIT AND LOANS UNIONS). THE SELF ESTEEM AND POSSIBILITIES OF THESE FAMILIES HAVE GONE THROUGH A DRAMATICAL INCREASE PARALELLED BY THEIR ECONOMIC ACHIEVEMENTS. (MORE THAN 3 MILLION DOLLARS ACCUMULATED LOANS IN LESS THAN 5 YEARS).

THE DESIGN COULD HAVE three PARTS, 1) AN ICON RELATED TO OUR ACTIVITY, 2) "FUNDERPERÚ".AND 3) AS SUBTITLE, "Desarrollo Empresarial Rural"
FUNDER MEANS "FOUNDATION FOR RURAL ENTREPRENEURIAL DEVELOPMENT", AND PERU STANDS POR OUR COUNTRY, AND IT COULD BE DESIGNED WITH A DIFFERENT COLOUR, STYLE, OR LETTER FONT.

THE USE OF ICONIC STAFF RELATED TO PERÚ COULD BE WELCOMED, ALTHOUGH THE LOGO SHOULD STRESS A CHANGE OF MENTALITY, FROM TRADITIONAL WAYS TO MODERN WAYS.

IT SHOULD BE DIRECTED TO A GENERAL AUDIENCE (PRIVATE AND PUBLIC INSTITUTIONS, INTERNATIONAL FOUNDATIONS, PRIVATE COMPANIES, PEOPLE RELATED TO NGO, AND PUBLIC IN GENERAL).
ALTHOUGH WE WORK MAINLY IN POOR RURAL AREAS WE ALSO WANT TO GIVE A MODERN IMAGE OF OUR INSTITUTION.
WE DONT WANT TO HAVE AN IMAGE ONLY OF COUNTRY STYLE.
WE OFFER DIFFERENT SERVICES DIRECTED TO THE POOR: CREDIT AND LOAN, ENTREPENEURIAL CONSULTING AND A NEW VISION OF ECONOMIC DEVELOPMENT.
WE WORK MAINLY IN RURAL AREAS BUT ALSO IN URBAN AREAS ASSESSING THIS UNIONS IN : AGRICULTURAL, FISHING, HANDCRAFTS AND SMALL BUSINESS IDEAS.
OUR FOUNDATION IS SUPPORTD MAINLY BY PRIVATE MINING AND AGRICULTURAL COMPANIES AND NATIONAL AND INTERNATIONAL FINANCING COMPANIES.

THE DESIGN COULD HAVE three PARTS, 1) AN ICON RELATED TO OUR ACTIVITY, 2) "FUNDERPERÚ".AND 3) AS SUBTITLE, "Desarrollo Empresarial Rural"
FUNDER MEANS "FOUNDATION FOR RURAL ENTREPRENEURIAL DEVELOPMENT", AND PERU STANDS FOR OUR COUNTRY, AND IT COULD BE DESIGNED WITH A DIFFERENT COLOUR, STYLE, OR LETTER FONT.

THE USE OF ICONIC STAFF RELATED TO PERÚ COULD BE WELCOMED, ALTHOUGH THE LOGO SHOULD STRESS A CHANGE OF MENTALITY, FROM TRADITIONAL WAYS TO MODERN WAYS.