How Dominic Turcotte started their logo design journey
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Our organization, the North American Premier Basketball League (NABP, no L) is a new professional basketball league including the western part of Canada and the United States. We're a multi-conference league attempting to bring the spirit of the game back to markets emptied by defunct former leagues (BHA, ABA, ex-D-League locations). Our target audiences are potential basketball players and fans across the continent. This would be a league-wide logo, not a logo for any specific team. The league is looking to be on-par with other professional sports leagues in this area, including the NHL, NBA, and MLB.
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