Very responsive to requests for tweaks. Her design was a more new-age than others which I think is helpful to a mid-age brand. Would definitely work with her again
How Paul Fell started their logo design journey
Paul Fell Eyecare
Local optometry practice expanding into bigger premises. We provide eye tests, glasses and contact lenses and do it much better than our corporate competitors. We have great experienced staff and use state of the art equipment.
Tell us a bit about who you are and the people you reach
We service a large percentage of our local market and therefore want to have broad appeal.
The logo needs to convey trust and professionalism.
We do not necessarily want motifs using or representing the eye, lens, glasses or the usual overused generic marks.