We want something a bit more modern, but still professional. (most company logos in our field look old and boring, we don't want that)
We need for this logo to not be trendy (in 10 years we still need to like it).
95% of the time this logo will appear in full color, but we don't want it to look horrible when in black & white.
We're flexible on colors as we're in the middle of a complete website redesign, but we think we want more than one color in our logo. We're currently looking at something like FF8F00, 5A8F29, 3C7DC4 or CD6607, 528413, 2088152, although we don't LOVE any of those yet. Those are just some ideas.
The design part of the logo only needs to include "ACBS" not the full name.
We do not want any typical themes. No images of the head or brain, no using the greek symbol for psychology. Nothing that looks like gears.
The only good symbology we can think of is something to do with "interconnectedness", but that's not required.
Our audience is primarily Ph.D. and master's level folks. We do a "new" and "different" kind of psychology (but still based on good science) so we can be a little more modern with our logo.
Would prefer to get the file in AI, with the ability to print, with good resolution, at 8ft x 8ft, if necessary.
Don't go off of our current logo... it is lame... I designed it. :)