Pro Designers Wanted, Unforgetable Logo Design, Diamonds

Diamonds West

Our Company business is selling diamonds and diamond jewelry at wholesale prices to the public.

My wife ''Lauren and I ''Niel Westman'' traveled to Bangkok Thailand in 2004 and stayed one year to learn from a friend the Diamond wholesale business. With this knowledge we came back to Canada and started this business just over three and a half years ago. Our current sales per year are in the $1M range. We wanted to bring the best in quality and pricing where everyone could afford a beautiful diamond.
Our Company operates out of an office boutique rather then a store front to keep our over head down so we can pass the savings on to our customers. Also this gives our local customers and ones from out of town, more of a private atmosphere.
Diamonds West's customer base is across Canada and the US. We have customers that will fly 2000 miles to see us in person or order a $50,000 custom piece of jewelry over the phone from a someone we have never meet.

80% of our sales are Bridal.
Engagement rings, Lady's & Men's wedding bands.
Ages: 25 to 45

Most of our first time customers are introduced to our Company by the internet. Most are Professionals and Business people.

Our average sale is in the $5000+ range which is much higher then the average jewelry store.

Our store front is our website.
We are currently designing a new e-commerce website to replace our current one, which is not e-commerce. We would like our online sales volume to be much larger. When selling something like diamonds and custom diamond jewelry online, trust is a huge factor. Most online website's look very much the same. Blue and white color schemes.

The new home page is with dark to medium shades of grey and orange highlighted tabs. The new logo color(s) don't need to be the same but must complement. The Logo will be going on our website, signage, promotional products, clothing etc. We would like a brand looking logo, simple with style, crisp, unmistakable, has some POP, classy but friendly.
We don't want the ''WEST'' in Diamonds West to have western fonts or refer to a western location. Thank you all for your help.
Work your magic!!
(I have included one attached sample of the new home page)