paulphilip got their new logo design by running a design contest:
*Prize Guaranteed* Logo for Stress Killer Powered Drink Mix
Check out paulphilip's Logo design contest…
Food & Drink
Stress Killer® is a delicious powder drink mix that helps kill stress. MOST IMPORTANT for logo design: #1 - Stress Killer (the words) should be the first thing you see. The name should pop out. Like in red bull and 5-Hour Energy. #2 - There should be a simple story in the background showing stress being overcome. See, for example, the blue eagle descending on the orange flames of stress (see sample logos below). This story should not compete with the brand. Note: don't try to tell the story of stress being killed in the name... by shaping the name or the letters. THE LOGO DESIGN COULD BE: A) THE WORD MARK + A DESIGN ELEMENT B) THE WORD MARK + BACKGROUND EFFECT (LIKE BLUE AND SILVER FIELD IN RED BULL) Company ethos: We search Mother Nature's arsenal to find her best weapons against stress, and then we bottle them. Audience: anyone who is stressed, and yet doesn't want a remedy that makes them drowsy. Our target is a broad group of the general consumer marketplace. Office-workers. Parents. Blue-collar guys and gals who are overworked. Students who are stressed. People who are anxious about work or life. People who already look to supplements and energy drinks and things like Emergen-C for remedies. StressKiller™ drink powder attributes: It helps reduce stress... and helps enhance focus to make you more effective. Core features of our brand: • It works; it is effective. • It's fun to use. • It's safe. • It's non-drowsy Designers may want to check out our initial thoughts and ideas at: http://storyfoundry.org/StoryFoundry.org/Stress_Killer_for_design_2.html The design should be •Non-gimmicky •Clean •Not too busy •Not cartoonish • Suggest the excitement of what you're going to get when you use this product: the event of killing stress We want our design to TELL A STORY of stress being reduced. The visuals should do the following: - convey the idea of stress being targeted and neutralized - show a stress killing product that WORKS & that is non-drowsy - the event and promise of stresskillling--stress being reduced--is a fun event with real effectiveness - NOTE: stress killing is not the same thing as "just calming"...there is a certain excitement and action event associated with stress killing (for example, the powder will fizz when it hits water and the drink will have an exciting tang or "zing" on the tongue) - We want the logo/brand to pop on the shelf, to stand out. We think colors will be important. - we could be interested in effects such as metallic reflection of colors - designers can feel free to experiment with the EKG concept... where the jagged heartbeat is smoothed out and turned into a heart. There is no obligation to use this... only if it fits your design. - we are interested in the use of the natural silver packaging on the powder packet, either as outlines or design blocks or highlights (i.e. areas where there is no ink just the silver shining through) to suggest efficacy and vitality and energy. Brand motto: "Kill Stress ... Enjoy Life" There is no obligation to use this in the design.
Logo types to explore
Some text that might help designers understand our brand value and principles: • What is StressKiller? Harnessing the power of modern science and the potency of Mother Nature, StressKiller™ packs a proprietary blend of planet earth’s toughest stress-killing compounds -- antioxidants, vitamins, and a little-known amino acid that clinical research has identified as one of nature’s premiere stress-killing nutrients. In fact, official reports state that this super nutrient “significantly decreases symptoms of stress”. • Why is killing stress so important? Stress is dangerous. “Medical research estimates as much as 90 percent of illness and disease is stress-related... High blood pressure, cardiovascular disease, and heart disease have been linked to stress factors.” - The U.S. Center for Disease Control
$799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
paulphilip collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Great logo design! Love the simplicity and use of white space. This was a very difficult contest and while we had some great logo designs, Glocke came out on top. We also purchased the branding package which is extremely helpful as move forward with our marketing assets.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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