BonePro is an app for post menopausal women to monitor their bone health and osteoporosis. The goal is to have a logo that incorporates the word "BonePro" (possibly the domain BonePro.com). And probably the tag line "Osteoporosis App". The winner of this contest will be given more work for 4 other apps in the same "family" of apps.
Obviously we want women to instantly understand that this is an app for them to use to monitor their bones and osteoporosis. The app graphs their bone density and gives advice on if they should be taking calcium, hormones, or a drug such as Fosamax.
We want them to think that this app will help them maintain or improve their bone health (as it will). Target audience is women (99%) and over 40 years old (95%).
Although this is an app for phones and tablets, it is also in the medical category (obviously).
Finally, there will be a "family" of these apps, all with the word "pro" on the end (like VitaminDPro, StonePro, CalciumPro, etc). So we may want to go with some icon or logo that we can reproduce in another color with another word, but keep the same "concept" for the "pro" part of the logo. The winner of this contest will be comissioned to make logos for FOUR (4) more family apps within the same "family". The winner here will have more work guaranteed. Will also need a landing page for every logo (at least 4 landing pages).