Private University Logo

Australian Institute of Psychology (AIP)

AIP is an Australian private University delivering a Bachelor of Psychology. It competes with Australia's 42 government Universities and requires a comperably high quality brand association.

Ranges from high school leavers aged 18+ to semi professionals to 55 years. Approximately 75% - 80% female. Semi professionals and professionals undertaking training would be aged 30 - 55 years and be from a middle class socio economic background. The course is delivered using a blended delivery model, meaning people from a diverse geographic area can undertake training.

We would like branding and stationery for a tertiary education college, Australian Institute of Psychology (AIP).

AIP is a private Australian University. It competes with Australian Public Universities and requires a commensurate high quality brand association.

AIP will be first education private provider in Australia to deliver a Bachelor of Psychology. The brand should reflect the following attributes:

- High quality.
- High level of trustworthiness.
- Contemporary.
- Niche specialist.
- Progressive.
- Substantive (competes against Universities).

Please advise if further information is required.