How digiclickman started their logo design journey
PrinterInk.com is currently a printer ink review site but will soon be re-launched as one of the largest online stores that sells discount printer ink and toner to customers all across the United States. We have thousands of ink cartridges, toner cartridges, ink refill kits, toner refill kits and supplies for all brands of printers, faxes and copiers in stock and ready to ship to customers.
We aim to be the biggest brand in the space with a friendly and modern feel. We want to look very credible and trustworthy, modern and like a large e-commerce player. We do not want to feel "mom and pop" or like a stodgy office supply store. Since we sell a lot of remanufacured cartridges (as opposed to brand new OEM), our company can also feel "green" because it is better for the environment to refill and remanufacture ink and toner cartridges.
Tell us a bit about who you are and the people you reach
Our target audience is anyone in the United States with a printer, copier, or fax machine that needs ink or toner supplies. Our customers are typically between the ages of 18 and 65 years old and 60% female and 40% male. They tend to also shop at HP.com, MicroCenter.com, TigerDirect.com, Buy.com and other types of stores.
We are looking for a top notch logo that says "PrinterInk.com" with a nice colorful icon depicting ink/toner and that establishes us as the leader in the industry.