How Petteri Kleemola started their logo design journey
Aalto Capital is a Finnish investment bank with a wide range of services. We offer high quality individually tailored advisory services related to Mergers and Acquisitions (M&A) and equity capital raising (ECM). In addition, we offer brokerage services. In the future, we may offer also asset/wealth management services.
As we are independent from other financial groups our objectivity is unquestioned. The brokerage company of the Aalto group work in accordance with the Investment Service Company Act (SIPA), which is supervised and granted by the Financial Supervisory Authority (FIN-FSA).
Our team has extensive experience in Finnish, Nordic as well as international capital and financial markets.
Tell us a bit about who you are and the people you reach
Top management of large enterprises, international private equity investors, other investment banks as well as wealthy individuals.
In investment banking, the trust is our most valuable asset. Services we conduct. solutions we create, structures we propose should be convincing and believable. In the post-credit crunch world requirements for trustworthiness are further highlighted in our industry.
You should also be aware that "Aalto" in our name is Finnish language and means "wave". This theme can be included in the logo but it is not necessity. Some may also associate "Aalto" with famous designer Alvar Aalto.
Not surprisingly, typical investment bank logos are very conservative (see e.g. Rothschild, Goldman Sachs). Since we are eager to produce innovative solutions to our clients it is not out-ruled to let this be seen in the logo. In any case it may not be done at the expense of trustworthiness.
Now we need a logo to match.
ps. We require logo to available in various medias including e.g. web and print.