Brief for logo
This logo is for a new website, which will be called Primal Health and will be posting frequent articles about natural health and alternative medicine. We plan this to evolve in a proper company selling natural health products in many countries, therefore we want a logo that can be understood and easily convey its message to many people, regardless of cultural/social context. It will be something modern, minimal and simple, something that can communicate the concept of the company without many words.
The name Primal Health aims to inspire the notion of natural health, as it would be for example effortlessly achieved in a primitive context. It doesn’t necessarily suggest that we need to feed ourselves or do the things that primitive people did in order to get healthy, but that health is a natural consequence of living and eating as nature intended. This lifestyle activates a primal power within our bodies, which results in health and vitality. The concept presented below is summarizing our creative thoughts so far, but feel free to improvise, based on the requirements of the concept.
Original concept: Based on the above, we are looking for a logo that will convey this idea of primal-primitive context. We have thought that incorporating a minimalistic primitive drawing of man would convey this notion. Examples of what we have in mind are given in the following 2 links.
As you can see it is something that a kid or a primitive man would design and we really aim to keep it simple with some details that could make it look a bit more special, like texture (perhaps making it look like it is made of stone or something like that).
Finally, the element of discrete humor is welcome.
Colors: Due to the intense connection with nature and earth, we are looking for earthy colors too. We like this combination of brown and turquoise in the logo below (colors only), although the brown is a bit too dark:
We are probably looking for something more towards the green - turquoise, withwhite and brownish - earthy details. It is important that the outcome looks modern and light. The use of turquoise in the logo above, really gives this modern and fresh look we are after. We are not looking for something too dark, unless is just for details of the design. We also like the logo below for the colors (light brown and green – in the tabs of the website) and the fact that it conveys the concept easily / directly.
Example of Font