American-Made, High End in-ear earphones. 5 tiny speakers in each ear. 1 bass, 2 mid-range and 2 tweeters provide a robust, full audio range. Feel the ambiance of the bass, the clarity of the vocals, details of a guitar or violin and the fading shimmer of a drummers cymbal. A literal symphony inside your head.
Wired earphones styled in 3D printed plastics, exotic wood adorned with brushed type 316 stainless steel,
Target audience: Prestige. Over Worked and Over Paid.
The target is very busy, works hard and wants to retreat into their own world at home or the office. They enjoy being surrounded by beauty, luxury and comfort; they can afford it. They'd NEVER buy Apple or Beats headphones because they are too mainstream and lack the sound quality. They don't want the nerdy custom molded type that look like they were made in a garage lab, either.
The target wants to be recognized for being able to have quality ear phones.
If the owners are at a restaurant, wearing our earphones, a stranger will see the logo and instantly know what brand this lucky person is wearing. It's SoundCurves, it's amazing sound quality, $800, and Made in the United States for top quality assurance.
LOGO TO BE:
1. MEMORABLE - this is #1 above all else
2. Smooth, rounded shapes - because name is SoundCurves, gender neutral
3. Must be able to mold or print onto a small surface, such as the side of the earphone, the 3.5mm audio plug, etc.
4. UNIQUE: Don't look similar to someone else's logo. MUST be different. Avoid over-used concepts.
This logo will go onto 3 points on the product, web site, carry case, packaging, SWAG, etc.
KEY POINT TO REMEMBER:
The logo will be manufactured into the SMALL product so machining, laser cutting, polishing processes must be possible. Example: sharp pointed tips are difficult to manufacture precisely, 100% of the time.