Completed contest

Prescription Lens Replacement Web Startup (Logo)

Brandon Powers needed a new logo design and created a contest on 99designs.

A winner was selected from 81 designs submitted by 27 freelance designers.

81
entries
27
designers
1
winner

How Brandon Powers started their logo design journey

Company name

RelensMyFrames

Overview

RelensMyFrames is best way to get new lenses in your existing eyeglass frames.

When you send your eyeglasses to us, we take the critical fitting measurements from your old lenses, then fit brand new high tech prescription lenses and send the finished glasses back to you.

Your glasses get made in our large, well equiped national optical lab just like the glasses you buy at a local store.

You get a great pair of glasses at a great price without high pressure sales tactics or guessing which frames will look good on you online.

Tell us a bit about who you are and the people you reach

RelensMyFrames is a small, web based, customer oriented company with no layers of abstraction and our logo should portray us as such (as much as possible). We want to invoke a professional image, but not overly serious.

We want to build a young and trendy brand, but with a level of sophistication that might even appeal to an older crowd (60+ years).

Most of our target audience would be 30+ years.

Requirements

We're looking for a logo that's bold (in contrast), simple and easy to read. The vibe should be approachable and trendy, and in no way corporate.

General guidelines:
1) It would be awesome if there was an icon integrated in the logo that symbolized the Re-using of eyeglass frames.

2) The logo ratio should be horizontal, not square.

3) Differentiation between the 3 words in our logo is important, but preferably not with spaces. The specific capitalization is preferred (RelensMyFrames), but we're open to other ideas.

4) I think a few colors would be sufficient (2 or 3?). Solids sound good, but mild gradients may also be used if/when necessary.

The vector version of the Technorati logo fits several of our criteria:
http://vectorlogo.blogspot.com/2007…o-eps.html

The files we'll need are:
Print file format - .ai (CMYK)
Web file format - .png or .jpg

This is our site (very much in progress), but I would rather alter the site's color palate (background, header, etc) around a great logo than try to restrict the logo design around what's here:
http://www.relensmyframes.com/

Bronze package

$295

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Deliverables

AI
EPS
PDF
PNG
JPG

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