I am an entrepreneur that has seen too many PR issues in his life!
The audience is tiny/small to medium size companies (startups to non-Fortune 5000), and breaks down to healthcare and technology companies, as well as mom and pop ice cream, etc shops (food/beverage, etc). Eventually branching out to Travel, fashion, etc.
You have creative freedom with this design. The logo needs to represent the characteristics that define AirPR. It is a PR firm attempting to change the way PR is done. So it needs to embody elegance. It needs to define very high quality (the type of work we provide). AirPR is a solution that will be cheaper, easier, and better. As a bonus, it should embody fun.
Looking forward to submissions. I will provide comments and be active so you can get feedback.
Require print file format - .ai (CMYK)
web file format - .jpg and layered .psd (RGB).
Please refrain from using stock images or clip art in the logo unless absolutely required.